The Business Bimbo
I just have this thought that might make me look intelligent:
You know, in McDonalds, it's part of the frontline's customer service people to ask you, "would want desert to go with your meal?". For that one single line, McDonalds's sales went up. A friend of mine managed to apply the same theory in his line of business. He supplies cleaning equipment and solutions. He always tell his sales people to ask the customers whenever they order extra solutions, "would you want extra batteries to go with that?". And because the company buys batteries in bulk, there is always a healthy margin whenever they sell the extra batteries (which is cheaper than the market too) to make the extra money. Brilliant, isn't it?
Now, when Pepsi came out, Coke was suffering in sales. So Coke Marketing was planning what can we do to knock Pepsi out? Then one fella had an ambitious idea. Why just kill Pepsi? We shall kill all drinking water. Whoever whenever wants a drink to quench thirst, they should think of Coke. So, they came out with vending machines. Whenever whoever is thirsty, there would be a vending machine to have a can of Coke. And Pepsi's sales never catch up ever since.
How would you be able to apply this theory in your business? I am still thinking...
You know, in McDonalds, it's part of the frontline's customer service people to ask you, "would want desert to go with your meal?". For that one single line, McDonalds's sales went up. A friend of mine managed to apply the same theory in his line of business. He supplies cleaning equipment and solutions. He always tell his sales people to ask the customers whenever they order extra solutions, "would you want extra batteries to go with that?". And because the company buys batteries in bulk, there is always a healthy margin whenever they sell the extra batteries (which is cheaper than the market too) to make the extra money. Brilliant, isn't it?
Now, when Pepsi came out, Coke was suffering in sales. So Coke Marketing was planning what can we do to knock Pepsi out? Then one fella had an ambitious idea. Why just kill Pepsi? We shall kill all drinking water. Whoever whenever wants a drink to quench thirst, they should think of Coke. So, they came out with vending machines. Whenever whoever is thirsty, there would be a vending machine to have a can of Coke. And Pepsi's sales never catch up ever since.
How would you be able to apply this theory in your business? I am still thinking...
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